Impact of Digital and Network Media on Publishing Companies

The publishing industry consists of the industry concerned with the printing material in paper form for books, newspapers and magazines and so on. The publishing industry prints materials for newspapers, magazines and books, hence the industry is an integral part to the continued existence of these sectors. Since the invention of the printing press in 1440, the publishing industry has had an impact on the most important aspects in the society. The industry has played a part in the development of the society, and it was one of the greatest inventions discovered by humans. The industry affects social, political, economic and cultural factors in the society. The education system of countries all over the world rely heavily on the publishing industry as it prints the learning materials used by students in different learning institutions. Financial institutions depend on newspapers and magazines to convey certain information to the public. They market and advertise their businesses with the help of the publishing industry. New trends in the society such as fashion and lifestyle depend on the publishing industry to reach the intended group in the society.

Before the invention and development of digital technology and media, the publishing industry had monopolized the publicity of information in the World. Digital and network media refer to the transmission of data and information on a digital network rather than the old network system. Digital and network media include the Internet, television and the radio. Digital and network media brought about competition and rivalry in an industry that had rather become complacent and monopolized by a single party. Monopolization in the society results in the provision of substandard services and goods to the public at exorbitant prices as the consumers usually lack an alternative. The publishing companies used to make millions in profits before the introduction of digital and network media in the society. Thousands of newspapers and magazines used to be sold to customers on a daily basis. Digital and network media have seen a decline in the revenue raked in by companies from the sale of newspapers, magazines and books. Digital and network media are more convenient and flexible compared to the traditional publishing industry. Digital and network media have become a threat to publishing companies, and their existence is bound to be short-lived if they are not innovative and progressive with the changes in the society. Digital media have become an inevitable obstacle to publishing companies, and it has begun dismantling the traditional and conservative publishing industry.

Businesses have found an alternative to advertising their products and services by using digital media that have a wider coverage and is cheaper compared to the old fashioned way of advertising using the printing press. The possibility of the digital media being a threat to publishing companies was not unknown to publishing companies when digital media started to gain popularity in the society in the 90s. Clearly, the strategies were not effective as the digital media rose from a potential threat to the existence of publishing companies to an incipient threat. One of the strategies was to convince the digital media companies to limit the information sharing capabilities of the software and hardware used in the digital media. This proved to be a futile strategy as currently, there is more flow of information on the digital media than there has ever been on the printing press. Another strategy was to inform the public on the concept of copyright and enlighten them on the consequences of copyright infringement. This plan was also not successful as people still use digital media more than ever, and there is rampant infringement of copyrights on the internet. People opposed being educated against what they were attracted to, as they knew the potential that digital media had on revolutionizing information sharing in the society. Today, People are aware of the strict punishment enforced by the law on persons found to have infringed the copyrights of other persons without their permission, but that does not stop them from committing a crime. Infringement of copyrights and other crimes committed with the aid of digital media is a small price to pay for the benefit and convenience associated with digital media. Informing the society on the micropayments that would be associated with the use of digital media was also one of the main strategies of blocking digital media. The micropayments were made public knowledge, but that didn’t seem to inhibit the popularity and growth of digital media as people were willing to pay for the convenient services and products offered by the digital media. Those who were incapable of paying for the services found a way to overcome the financial hurdle by illegally acquiring the products and services offered. The current domination of digital media in the world was an unforeseen scenario by the publishing companies, and they had underestimated the influence and impact the digital and network media would have on the society.

There are many advantages that have accrued from the use of digital and network media and resulted in its popularity amongst the public. Digital media have made online publishing easy, convenient and cheap, and this has resulted in increased online publications. Writers and authors can share their work online with ease and simplicity, and the public can access the content at their convenience. Consequently, there has been increased creativity as writers and authors can share and access new ideas with ease on websites and blogs. During the era of traditional publishing, it was expensive and cumbersome for an author to print his work and release it to the general public. Authors and writers, can now get a wider market coverage for their online publications. This is a good illustration of how digital media are dismantling the traditional publishing industry at an alarming rate. People no longer purchase hard copies of books and articles, and they find it more convenient to buy online publications and read them in soft copies. One of the most popular e-book online store is Amazon, where authors get to sell their online publications. Buyers can get a wide range of online publications and purchase online copies conveniently in the comfort of their homes.

Digital media are replacing print industry due to the amount of information disseminated using the digital media and the time taken to disseminate and distribute such information. In the print industry, for publication, to be made readily available for sale to the public, it will take a considerably longer period compared to the time taken to make an online publication. Logging into the internet and basic knowledge on the operation of computers are simple requirements needed for one to make an online publication. There is no major obstacle in online publications as most people are computer literate, and there has been an increase on internet access. This gives the digital media an edge over the publishing industry. The amount of information distributed is also an important factor to take into consideration. It is easier to distribute information on the internet and get a wider coverage as compared to distributing published information. Just by logging on the internet and keying in a few commands on a computer, a person can send information all over the world. Published materials need to take into consideration physical transportation costs and other expenses incurred when making deliveries. Physical delivery is also constrained by certain factors such as weather and geographical locations. Use of the internet as opposed to the print industry is more cost-effective, and this has resulted in the replacement of the print industry by the internet. People opt to share their content online rather than publishing it so as to save on cost and maximize on their profits.

The demise of newspapers and the printing industry is imminent as its model is traditional and unprogressive with the technological change. “Nothing will work. There is no general model for newspapers to replace the one the internet just broke. With the old economics destroyed…” (Shirky, 2009). In the section “Newspapers and thinking the unthinkable”, the article talks about the revolution related to the printing press. The first revolution was during the invention of the printing press where there was a change from the era of scribbling down on scrolls to the era of the print industry. The second revolution is the transition from the printing press to the new digital age. In a revolution, the old system gets destroyed and is replaced with a new system. The old system does not live through a revolution and the very suggestion that the print industry will survive this revolution is contradictory to the established concepts of a revolution. It would simply be ludicrous for one to confidently claim that the print industry will survive the revolution and comeback against the internet and the digital media as a whole.

Although the print industry is under threat and is facing possible extinction, it has however remained more resilient than anticipated. Journalism, printing has managed to derail and buy some time while digital media continues to progress and develop. Journalism, printing has managed to stay relevant in the society due to its ability to control the information disseminated to the public. Although the disclosure of full information is advocated, it is vital that sensitive information be kept discrete and released to the public in a strategic manner that will not wreak havoc in the society. The government recognizes newspapers and print journalism industry as an instrument for control of information, hence appreciates the need for the industry in the society.

Although the digital and networked media has posed a threat to the publishing industry, a relationship seems to exist between the two and the two industries appear to supplement each other. Even though the network media is developing and taking over the information industry, magazines and newspapers are still in existence, and they haven’t been completely phased out. The only thing that has changed is the reduction in the number of newspapers and magazines sold. Both the digital media and the published media have continued to coexist, and this might go on for a while.

There have been certain changes in the publishing industry, which have been evoked by the rise of the digital era. For example, bookstores are now offering their customers the choice of buying online copies thus they have somewhat integrated the digital age into the old publishing system. Verification of news source may be questionable for both the digital and the traditional publishing industry as the two are constantly competing on who will deliver the news first to the society. This has resulted in the questioning the trustworthiness of the news delivered to the public. Digital media are however more trustworthy as there is little control, and political influence of the news delivered to the society.

The publishing industry remains adamant in this challenging time for the industry. Despite the reduction in the revenue sales due to competition from the digital and network media, there is a possibility that the print industry might come back. Traditional publishing is essential in the society. With the emergence and development of the digital age, the print industry is challenged to improve on its innovation and possibly adopt some of the good aspects of the digital and network media. Although the digital media and network is dismantling the print industry, it is challenging the industry to be created for it to remain in the market and ensure its continued existence.


Balnaves, M., & Donald, S. (2009). Media theories and approaches: A global perspective. Basingstoke [England: Palgrave Macmillan.

Karpf, D. (2012). The MoveOn effect: The unexpected transformation of American political advocacy. New York: Oxford University Press.

McChesney, R. W., & Nichols, J. (2011). The death and life of American journalism: The media revolution that will begin the world again. New York: Nation Books.

Norman, J. (2005). From Gutenberg to the Internet: A Sourcebook on the history of information technology. Novato, Calif.:

Robinson, T. (2011). The evolution of news reporting. Edina, Minn: ABDO Pub. Company.

Rodman, G. (2008). Mass media in a changing world: History, industry, controversy (2nd Ed.). Boston: McGraw Hill.


Week 12 Blog Entry

Amazon is an American international electronic commerce company that has put technology innovation and customer data at the heart of business development.

In recent years, it has revolutionized the world of book publishing through the highly popular Kindle eBook reader, and recently entered the online video streaming market. According to my research, the culture at Amazon also has its own quirks. Dr Vogels, the chief technology officer of Amazon, says Amazon is a different world. The company gives each of its teams a great deal of independence and a free rein to innovate, provided that doing so doesn’t require a substantial investment of capital

Further, the whole company is essentially a data company. Thought the culture of Amazon, company usually doesn’t make a decision without data, and when it does make a decision, it watches the response in terms of changing data patterns. In Amazon culture, customers hate it from the bottom of their hearts. As a digital website, it provides to the decision are based on the customers that to make a good connection between owners and customers.

According to our topic, the process with Amazon is related to developing of Customer data. Once the data have been changed, the decision that company make will be change at the same time. Further, it also impacts with the Customer culture, the company make a new attention point. Thus, culture is one that supports new ideas in the first instance, rather than knocking them back.


Brad. H (2014) “Amazon: A culture based on customer data”, CMO,Viewed 20thOct2014.

Week 9 Blog entry


In this week’s blog is going to talk about VJing. VJing is a board designation for real-time visual performance. It is a live performance artist who creates moving visual art on a really large screen and it will always happen in an event, a wedding, and nightclubs and usually comes with other performance art.

According from lecture, VJing and new forms of the interactive video arts has back as a consideration of the technique of viewpoint painting that drawing developed in the Renaissance. As a new visual technique for the publishing industry, VJing has been making the connection between the artists and audiences.

VJing is far more than a fanciful series of moving images, and other artists can make the majority of modern multimedia facilities by combining video and music and enhancing the audience’s perception into the live experience. There has an example for a YouTube clip of Vjing performance. This artifact has proved the powerful meaning of interaction between artists and their audiences captured by a film that developing freely before their eyes. According to the video, it has explored the idea of the presenting visualize through VJing in the live world. It has created an animation of the clouds of the city to present to the audience. According to the meaning of the VJing, which using images to create ideas to interact with artists and audience rather than using words or speech.


Collective, V. (2008). VJam Theory: Collective Writings on Realtime Visual Performance. VJ Theory.

VJing, Wikipedia, viewed 25th Oct

Week 11 Blog Entry

Online digital Publish Aggregation

There are a few different ways that you can aggregate content digitally in the form of RSS feeds or through social media. Aggregating is a great way to take content from others and brand it as your own, which allows you to bring lots of the digital contexts together into one publish platform. There is content out there to take, and when shows truly engage with their community and industry. Furthermore, a good publishes aggregation is meant to create a way to pull content from other sites into a whole. Think of it as a hose of content, we can direct any social media platforms such as Facebook, Twitter and Tumblr.

When we start talking with digital publish, the first thing is the difference with traditional and new digital publish industry. According to David (2010), the video suggests the importance of making contents is connecting offline and online with people in our digital communication age. We product online digital publish is a way to getting a new contents for people to read and share thought Internet. Compare with the benefits of the traditional media model are easy to understand and agree with, the benefit of the new online digital publishing platform is although you’re linking out to the original article, for a given investment in editorial staff, people can produce and publish many more articles than the traditional media model allows. As we see, that more content means more relevance to more searches and therefore more traffic  


Gregg, Melissa (2011) ‘Know your product: Online Branding, and the Evacuation of Friendship’ in Work’s Intimacy Cambridge: Polity: :102-118

Gauntlett, David (2010) Making is Connecting (watch the video) <;

Week 8 Blog Entry

This week’s focus is on the visualization. What is the meaning of visualization? In my understanding, visualization is about to making something invisible, visible. Or simply, it serves as a way to make digital world physically.

Information graphic is a representative way of visualizing. It simply outlines the information in a graphic way, to make it clear and visible. Through the way of communication, the info graphic contains a large amount of complex information and effectively present in an easy to read diagram. For example the Sydney train map, it has ability to rapidly convey accurate information to the travelers. As there are so many suburbs in Sydney, the Sydney railway team uses different colors to make clear about different lines in Sydney. This is really important for a traveler who visits in Sydney in the first time, as they will be able to instantly identify where they are and where they want to go. There will be very difficult for travelers to visit a new play without data visualization.

There is another example about visualization is a video called “Flight Patterns” ( The Flight Patterns visualizations are the result of experiments leading to the project Celestial Mechanics by Scott Hessels. It is a video that presents the standard path followed by aircrafts. In the video, it records every track of an airplane fly past the sky, which forms a beautiful image, contributes by the airlines. The effect seems really cool, but to be honest, it means nothing to me. It is an amazing project like shooting stars, but I cannot get any valued information from this compares to the Sydney train map. Which reflect a fact that some of the visualization cannot replace the hard data in a digital world.


Koblin, Aaron. “Flight Patterns.” Design/Media Arts, UCLA. N.p.2005.10th Oct . 2014. <>

Seek Sydney, “map of Sydney”,, 2014, sitemap.<;

Week 5 Blog Entry

This Week’s topic is focusing on Archives fever, Provenance and Structuring Data. And in this week’s blog, I am going to talk about Archive fever. When people saying Archives, what can i imagine is something valuable and memorable to keep from the past, or in another word is period frock for us to review it later when we look back. It is about the record of information and thing which happened in the past. The reason to keep this is because for people who have desire to know the past , and record what is happening now for whoever wants to check in the future. It is like a tool to capture the past information and store them until the present, but also keep it for the future. 

Everyone has a different way to store they archives. There is a way for Myself to archives is taking photos. I personal like taking photos, and some the them which i thought are important, i will print them out and write a little note and date on them, so when i look back i can remember what was happened at that moment. but this is the old way of archives. The blog called “Archives Fever: a lover letter to the post real-time web” written by Ogle Matthew suggests that through the development of technology, the new real-time website allowed people to keep their archives digitally. People can record their Archives online and view the file whenever they like through the computer. This is a really good method which provide people a better environment to store their archives organised, and when they want to find out something, they can just search the key word or date, which saves time and space. So we can easily get access to our archives. Also we can share our Archives to our friends through the social media platform. This is allowing us to create the permanent archives and share with our friends through the social network and left us with a good memory.



Enszer, Julie R. (2008) Julie R. Enszer (personal blog), ‘Archive Fever: A Freudian Impression by Jacques Derrida’, November 16, <;

Ogle, Matthew (2010) ‘Archive Fever: A love letter to the post real-time web’,, December 16, <> 

Wikipedia (17th Aug 2014) Archives,<;


Week 4 Blog Entry

In this week’s blog, we are focusing on the interaction between social and technology, which is called “Assembling Publishing”. So first, “assemblage”, from the book this is means a relational network of element, but in my word, an assemblage of people or things are just like an act of putting or getting them all together. In coming together, assemblage makes something new, and start from here, we have to introduce the “Actor-Network Theory” (ANT) by French Thinker, Bruno Latour. He is a French sociologist of Science. And he is the one of developer of the Actor-Network Theory.

To the Honest, the “Actor-Network Theory” is really confuse me, and it is really hard to give a proper definition to explain or summary the whole theory. After I had watch the video and some research, my understanding of  “Actor- Network Theory”is like a material and semitic method that treats all the elements and relations in somehow are all equal. It describes both human and non-human actants in the same terms, as part of the social network. This forms the Actor-Network Theory is exploring the relational ties within a network, which can be a multitude of different things. 

Lets make a example to have a better understanding of this “Actor-Network Theory”. like an activity we did in the class. If you want to publish an magazine what do you need? It assemblages of different actors, both of human and non-human actants. such as stories, ideas, reader, writer, editor, paper, printer and so on. these are all the actants in order to publish a magazine. All of them are equally important as part of the elements, and the relation ties with publishing the magazine. 



Wikipedia (12th Aug 2014) Bruno Latour, Available at: (Accessed: 18th Aug 2014).

Wikipedia (16th July 2014) Actor-Network Theory, Available at: (Accessed: 18th Aug 2014).

delukie(2009) “Actor-network theory in plain english”,, Available at: (Accessed: 18th Aug 2014)

Banks, David (2001)”a Brief summary of Actor-Network Theory”,Cyborgology, Novemener 2, Available at: (Accessed: 18th Aug 2014)

Week 3 Blog Entry

As in this week, we are exploring the wide variety of publishing tools and techniques which are emerging. From the age of printing to digital, everyone can publish online through variety of tools and techniques such as Twitter, YouTube and so on. It reinforce the variety methods and forms about digital publishing. 

we can see that there are so many of publishing tool that are being created and changed within our everyday life. Here is a fact that everyone can be a publisher to publish to the Internet, but it is not mean that everyone can have access to entry the area and view all the information for free. “Paywall” is a system that prevents Internet users from accessing webpage content without a paid subscription. it controls the accessibility for people the view the website unless they have paid it. If the customers realise that they are receiving a good quality of information from the product rather than the free information site may not offer to them, i think they are more likely to pay the expense. Because from this site, the information they have received are more valuable and reliable .  

In my point of view, people at this stage would like to pay for quality publishing rather than reading a butch of informations and finding no points which is wasting their times. This is a new method of digital publishing. it is clear to see that with the advance of technology and the variety range of digital publishing platforms, the history of publishing tools and techniques has changed though the time passing. Even now, the way of digital publishing are still changing and improving to maintain people’s demand. 




1. Brook Charlie (2010) “How to report the news”, YouTube,, viewd on 12th Aug

2. “Paywall”, Wikipedia,, Viewed on 12th Aug

3. “Paywalls”, the Guardian,, Viewed on 12th Aug


Week 2 Blog Entry

This week’s blog is about to introduce the process and revolution of publishing from past to present. Through to fast speed of technologies develops, the work process of publishing moves from a paper age to a digital age, which has a lot of changes and impacts on our society. 

In these days, students are living in a high-technologies ages which surrounding by Apple Products. when I go to the lecture, there are more then 80% of students using Apple products such as MacBook and iPad. This is a example of the way people changing their way of obtaining new knowledge and information from paper to digital, as they are using laptop to type notes rather than using paper and pen. 

These changes may have break a brand ground for people reading books online, and to become e-readers. From the reading of “Institute for the future of the book” I can see that publishing books online creates many opportunities for people viewing informations, because it is a keep renewing process which it offers e-readers different resources information from the world wide. Also it is more faster then the hand copy in paper, which is more recycle. This is a very positive direction for people and children to learn new things. 

From mo own perspectives, publishing process from paper to digital brought me the interesting of reading books. Because i can stay online making connection with friends while I reading from the Internet. it is very convenience and easy. It replace the heavy books and bring a new stage of publishing which promote the development of times.  



1. “Mission Statement”, Institute for the Future Book, <http://www.futureof>. Viewed on 9th Aug. 

2. “Publishing”, Wikipedia, <;